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- Thread starter JohnC
- Start date
Harley-Davidson cuts revenue forecast on inflation, DEI backlash
Harley-Davidson lowered its revenue forecast for 2024 as stubborn inflation, high interest rates and consumer blowback from a DEI controversy impacted the motorcycle maker's sales.
www.foxbusiness.com
“Well, my job is done here” (ruining an American icon).
Tried to woken up, DEI Harley Davidson. Not saying that’s the only cause because I guess the motorcycle market is collapsing, but he didn’t help the brand.
nypost.com
Tried to woken up, DEI Harley Davidson. Not saying that’s the only cause because I guess the motorcycle market is collapsing, but he didn’t help the brand.
Harley-Davidson CEO Jochen Zeitz retiring as plummeting sales, tariffs slam motorcycle maker
Harley in February forecast 2025 profit and motorcycle revenue to be flat to down 5% as consumers temper big-ticket purchases.
nypost.com
cage2592
Administrator
Good for him. I never understood why they voted in a German WOKE CEO. HD are overpriced and have had horrible QA. Clubs have lifted requirements and been letting in other makes of bikes. Sturgis videos didn't help them. Sometimes companies need to fail, almost fail, file bankruptcy to reset the scales. We will see what they do to save themselves. I think the time of Govt. bailouts are over.