McDonald's CEO says fast food chain will focus on affordability amid outrage over menu hikes
Increased menu hikes like an $18 Big Mac combo have negatively impacted McDonald's sales, its chief executive said Monday during an earnings call.
www.foxbusiness.com
Everyone I talk with is not a fan but someone must be because they’ve flourished during and after the pandemic despite gutting their menu options and jacking up prices through the roof. Nearly $18 for a “value” meal? Fuck that.
There was an article I saw recently about how some of the recent retailer price increases are needed because increased cost of business but there were other businesses who saw people acceptance of higher prices and decided to push the envelope until the buyers cried uncle. This strikes me as one of those situations.